Bestsellers

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

Who is it for? All hair types, from fine to coarse Introduction: K-Pak Shampoo makes cleansing the first step of a complete reconstruction process specifically designed for hair damaged by thermal styling or harsh chemical services. Joico K-Pak Shampoo...

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

Who's it For All hair types, from fine to coarse Set Contains: Joico - K-Pak Shampoo 300ml Joico - K-Pak Conditioner 250ml How to Use: Shampoo: Shampoo and rinse out Repeat if needed Conditioner:  After shampooing, apply to hair...

Who is it for? Dry hair Introduction The Joico K-PAK Chelating Shampoo is a deeply detoxifying shampoo which clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling...

Who is it for? Fine hair Introduction A conditioner specifically designed to add volume and bounce to fine hair. Fuller, thicker, bouncier hair Provides long-lasting humidity protection Instantly adds shine Adds instant body without weighing...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who's it for? Blonde hair Introduction Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while...

Who is it for? Damaged hair Introduction Intensive, bond-strengthening conditioner that replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...

Who's in for? Fine hair Introduction  Super charge your hair with our game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Easily add lasting lift and body...

Who's it For? Colour-treated hair Introduction At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous colour vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands,...